A Social Impact 360 alum and former mentor, Harry Shulman now is CEO of Jenda, a company that’s working to defend against counterfeit products, protect the integrity of patents and copyrights, and build stronger relationships between consumers and companies. He works with large companies, particularly international cosmetics brands and drug companies to make sure products of theirs being sold in stores or online are authentic.
Jenda’s patented tag and app not only authenticate products for consumers in seconds, but also protect brands against counterfeiters’ attempts to reuse genuine packaging, reapply genuine Jenda tags, or reprint Jenda tag codes.
Jenda also empowers consumers to help get counterfeits off the shelves of unethical retailers by reporting fakes as soon as Jenda detects them. All of this information is made immediately available to the brand (and optionally law enforcement) for review.
The SI360 Connection
Harry had always been interested in consumer technologies and started building the concept of Jenda when he was a student at George Washington University. As a SI360 participant his freshman year and mentor sophomore year, he found the program to be invaluable to getting his business off and running.
“Social Impact 360 and the people in it are there to help you — and were a spectacular resource for me when I was fleshing out the business concept. I’d say you get out of the program what you put into it. This community of committed, passionate people are there to help you and pitch in with ideas and resources. It’s a special group of people and we’re bound together with our passion for making a positive impact on the world.”